Initiative Summery

We have several initiatives that encourage reading and help authors, for example:

• Naledi: We are working with M-Net and Triple e Training on an education initiative, teaching children to read in rural schools and communities;
• Book Reviews: We are starting our weekly email book reviews with Exclusive Books in 2010 (the reviews are also uploaded to their website, and then there will be links and discussions in the fanatics newsletters). We have a readership of 65,000 to start off with;
• Celebs & their Books: This is a fun initiative that shows readers what the stars are reading every week. In every Monday’s issue of the Pretoria News, we publish a photo of a eleb endorsing their favorite book…
• iZindaba: We partnered with M-Net on the Izindaba initiative, and secured hundreds of books from publishers to open a school library in the township high school, Davey High.
• Short Story Initiative: Weekly short stories, which will give unpublished SA authors a voice and contribute to launching their careers, with a major publication of their work to an average of 2.1 million readers. With this initiative we hope to encourage people to read prose and find a love for SA literature.